Clarity in Communication

So far the messaging from the Government during this crisis has been abysmal.

Inaccurate, condescending, shouty, conflicting and in many cases, just plain absent.

A good example is telling us to “practice social distancing”.

It’s a nebulous, weasel phrase that doesn’t actually tell you anything. If anything it should be “Practice Physical Distancing” because I’ve never been more social in my life – albeit online.

There’s no reason why we shouldn’t expect greater clarity in messaging from the group who deign to tell us what to do.