Got a phone call from my Agent… big audition coming up. Could be very interesting. It’s an Australia-wide casting but only 11 people are being offered up in WA. The role sounds perfect for me – but there will be some very tough competition. I better bone up on my skipping
The business is bubbling along nicely. Not growing as fast as I’d hoped, but certainly on the improve. I purchased “Cash, Customers and Ads that sell” by Brad Sugars. It has some great hints and tips on writing effective ads. I adhered closely to his formula and placed reasonably big ads in some local papers… so far only one call from a customer. 4 calls from people trying to sell me stuff. I think it’s important that the ads are in there regularly though. Until PCGURU is a widely recognised name, it’s crucial that I keep it in the face of anyone likely to use the service.
I also delivered 2000 envelope sized color flyers to mailboxes in Canning Vale, South Perth, Waterford, Salter Point, Como and West Perth. Bugger all response. Mail box drops do not seem to be effective. Perhaps if it were a sticker/magnet/mousemat?
I’ve decided to place an ad in the local Community newspapers special “Computer Classifieds” section. Not cheap but it covers a good area. It will be in for 4 weeks initially. I’ll just have to keep testing different forms of advertising till I strike one which works.
The super-secret business concept I’ve been working on with David is nearing it’s pilot stage. It’s been a really hard slog. Thankfully David has gone on 10 days holiday up North – so we can have a break. Once he returns – it’s the home stretch into testing.
I’ve finalised the “profit model”. There is a way to make this thing generate some good cash flow. Once it’s doing so, we’ll be able to spend even more time on it and maybe even get some professional graphic designers in!
In the mean time – check out http://www.gotmyvote.com.